Probable Niche

We've identified the niche as mortgage loans.

mortgage loans

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as mortgage loans.

loans, home, mortgage, mortgages, rates, real estate, home loans, home mortgage, mortgage rates, credit, homes, refinance, lenders, news, bad credit, reverse mortgage, insurance, online, financial, bank's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 18:06 UTC on April 14, 2013. The source was comprised of 28853 characters, of which 25018 are code, leaving an organic character count of 3835. The total word count on the home page is 654. We filtered out 9 numbers, 233 common words, and 13 words shorter than three characters in length, leaving an impact word count of 319. The size of the lexicon (number of unique words) is only 195. We extracted twelve top keywords, leaving 6.15% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
morningside difference 54.58%
mortgage loans43.66%
residential mortgage21.83%
morningside mortgage 21.83%
loan works21.83%
industry practices21.83%
best interests21.83%
best industry21.83%
wholesale mortgage10.91%
trusted referrals10.91%
time home10.91%
termination benefits 10.91%
success rate10.91%
statute provides10.91%
sense guidelines10.91%
select private10.91%
seeking financing10.91%
red tape10.91%
recent articles10.91%
purchase money10.91%
professional referrals10.91%
private lenders10.91%
possible rate10.91%
past clients10.91%
organizations seek10.91%
newsmorningside mortgage 10.91%
news items10.91%
national news10.91%
mortgage lenders10.91%
mortgage corporation10.91%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. mortgage
  2. morningside
  3. morningside mortgage


Source Character Count 28853
Code Character Count 25018
Organic Character Count 3835
Filtered Numbers 9
Filtered Words (Common) 233
Filtered Words (Short) 13
Total Word Count 654
Impact Paragraph Count 470
Impact Word Count 319
Impact Lexicon Size 195


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